I’m pretty picky when it comes to the blogs I read. There are a ton of bad ones out there, but also quite a decent number of good ones. I won’t name any in particular since I don’t want ninjas attacking me in my sleep!
Here is what I like in a blog:
- topics I am interested in
- minimum of a photo with every post ideally lots of photos
- high quality photos
- decent writing
- reasonable spelling [I’m not perfect – you don’t have to be, but quick isn’t spelled kwik!!]
- blog template/layout/colours that are comprehensible and easily readable
- regular updates [less than once a week and I lose interest]
- on going stories/topics I can follow
Here is what turns me off:
- no photos = no reading on my part
- few and/poor photos = less reading and maybe I’ll stop visiting
- terrible spelling and poor writing = I’ll give up trying to understand what you are on about
- post your heart rate/power meter data frequently and my eyes glaze over
- post endlessly about trips and bike builds you are planning, but never complete either and I lose interest
- post less than 1/week and I stop coming by
- post erroneous info regularly
The key thing for me in a blog is that I get what I expect to get from it. I can accept infrequent updates if you are on a tour in a remote area. I can accept mediocre photos from a someone on a great tour who is able to write well. What I can’t deal with is randomly posted content that is never what I expect to see when I expect to see it.
As a blog author it’s very important to set the reader’s expectations to match what you are going to deliver.
Let me leave you with one tip to make your blog better [something that I learned the hard way] – post about things you have done – not things you hope to do. Especially if looking back you aren’t scoring about 90% on achieving your goals/projects. We have all read blogs that go on endlessly for months about gear selection, route planning, etc… for some major bike expedition that fails after the first week because they didn’t train or prepare well in real life – despite spending so much time on the blog. It’s lame, but not as lame as when the same person starts blogging about racing the GDR next year and spends a year going on about that only to fail to start or fail after day 3.