For some of its aluminum bikes Santa Cruz is now offering 12 custom colour options as well as 4 decals in 4 different colours and two finish choices. That rocks! I really like the purple and white Nomad combo shown above…with some white rims it would be killer…=-) There are two downsides to this program: cost [$300 for a FS bike] and extra time. There is often a long wait for a SC bike if you don’t want the colours in stock…having them paint a frame a custom colour will of course add more time to that process.
The white powder-coat on my Nomad is holding up well, but if I was starting over I’d be tempted to get a purple frame for some bling! These bikes last a long time so they are worth a little extra initial investment if a custom colour would make you smile.
When you are on the Santa Cruz site looking at a bike builder and see a CCCP box, like the one above next to the purple Nomad, just click on it to get choose a custom colour for your bike.