45 North…

3 11 2011

45N Husker Du 26 x 4.0" fat MTB tires...

QBP is the parent company of Surly, Salsa and many other – now including 45 North aka 45N. I’m all for more fatbike gear options [like these new tires] so I’m not complaining, but it does get a bit weird dealing with 3 or 4 companies all the while knowing it’s really just QBP. I guess QBP doesn’t sound sexy enough…=-) Here is the PR spew for 45N.

“QBP announces the creation of 45North, a brand delivering unparalleled performance in cold-weather conditions. The initial product mix will feature a line of tires developed for use on snow and ice, including one 26-inch and one 700c studded model, and the Hüsker Dü, a proprietary fat tire for all-terrain bikes. Prototypes will be available for viewing at Interbike. The studded tires will be in stock at QBP and available to bike retailers in October, with the Husker Dü following in November.

According to David Gabrys, brand manager: “Our team lives, works and rides in the winter-biking capital of North America, with five months of winter conditions. We have more people riding more miles in more cold than anyone else. We know what it takes to stay warm and dry and comfortable in the cold, and that expertise will be reflected in our products.”

After rolling out winter tires in 2011, 45North will begin developing other product categories. A winter cycling boot designed in partnership with leading insulation manufacturers is on the slate for the 2013 riding season.

“45North will specialize in products tailored to the winter cycling experience. Our products are bicycle-specific; we design products from the ground up to meet the specific demands of winter cycling,” Gabrys said.

Target markets for 45North include the Northeast, upper Midwest, Rocky Mountains, Pacific Northwest and Alaska. “Generally, any region that gets a snow-freeze-thaw pattern in the winter will find a ready audience for our products,” Gabrys said.”

Husker Du tread...

When I get back from my annual pilgrimage to Baja this winter and start thinking about new fatbike tires I might score these Husker Dus vs. a set of Surly Nates.


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19 responses

3 11 2011
Anthony DeLorenzoAnthony

I am slightly annoyed that the marketing pitch leaves out any mention of Canada. We seem to be a second thought with all the fatbike products, instead of a natural target market.

Minnesota is hard core and all, but what they consider “cold” and “five months of winter conditions” would be more like two months of winter and three months of spring in my part of the world.

Also, that “snow-freeze-thaw pattern” makes no sense. So I live in an area where it is just cold as hell and snows. No thaw. Does that mean this stuff won’t work for me?

3 11 2011
thelazyrando

@Anthony – I feel your pain, but to be honest we are not a target market for any big US company. If Canada disappeared it would take Surly/QBP/45N 3 months before they even noticed…=-)

3 11 2011
louis

Don’t ” Pacific Northwest” and “Rocky Mountains” include parts of Canada?

3 11 2011
thelazyrando

@ Louis – no…the PNW in Canada would be northern BC where nobody lives and rarely when anyone in the US talks about the rockies are they speaking of Canada.

3 11 2011
thelazyrando

I can’t blame them. UPS probably loses more Surly frames shipped to California than all the ones they sell in Canada.

3 11 2011
AC

I believe QBP is a distributor for Soma, Salsa, Civia, etc. It is the go to website for bike shops to order parts that they don’t keep in house.

3 11 2011
thelazyrando

QBP is the distributor for all those brands and it owns them. QBP also distributes other brands that it doesn’t own such as Rohloff, Shimano, etc…

3 11 2011
Champs

In Portland, I count folks in the BC as my PNW brothers.

Leaving 20+ years behind in Minnesota, I can say that it’s nearly impossible to overstate the length and depth of winter there. The latter part of that snow-freeze-thaw cycle is almost nonexistent from December until March. Minnesota isn’t as snowy, but it’s actually colder than Alberta.

3 11 2011
thelazyrando

@Champs – given my unwillingness to verify this statement myself by moving to MN I’ll take your word for it…=-)

3 11 2011
Val Garou

I live in Edmonton. I will not take your word for it.

3 11 2011
Kelly

Great site – love all of the info you put out on the fat tire bikes as well as the cargo stuff. I have to ask – what the heck does BFL stand for? Big Freakin’ Larry??

3 11 2011
thelazyrando

@Kelly – BFL = Big Fat Larry 4.7″ Larry vs. the skinny 3.7″ Larry. This is the only tire that makes the 3.7″ Larry feel scrawny!

3 11 2011
thelazyrando

@Val – EDM in winter makes me scared!

@Champs – I consider my bike comrades in Seattle and Portland as part of the Pacific South West!

3 11 2011
Doug@MnBicycleCommuter

@AC

QBP is not the parent company of Soma, nor does QBP carry Soma Bicycles. Soma Fabrications is an independently owned company based in San Francisco.

3 11 2011
thelazyrando

@Doug – you are correct – Soma got inserted into the mix and I didn’t notice.

3 11 2011
Val Garou

Eh, drop “Soma” and replace it with “All-City.” No harm, no foul.

4 11 2011
Champs

Duluth is the only major city in Northern Minnesota, but with so much water frontage, it can’t be compared.

I have friends who’ve been to school in Ely, which does indeed have a colder winter than Edmonton.

26 07 2012
Surly Nate Tire Review « The Lazy Rando Blog…

[…] 45 North has come out with a tire called the Husker Du [4"] in a lightweight casing and soon a studded version. The non-studded Husker Du has smaller knobs than the Nate so it likely doesn’t have the same traction potential, but it rolls much better. I haven’t tried a set, but I suspect they’ll be a decent year round fatbike tire for folks that want 1 tire to do it all. The studded version offers traction on ice at the cost of weight and rolling resistance. […]

7 02 2013
martin

Calvaire ! moin 25 celcus ici à Montréal : is the north american biking capital according to National Geographic travel guide and the Time magazine , but we remove the snow from the street , afterall we invent the Sicard snowblower, so perhap no need to roll with monster bike

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