Times are tough – no doubt! What does a patriotic bicycle loving citizen do at a moment of crisis like this? Does he stockpile his resources and watch others drown? Does she sit on a mattress stuffed with greenbacks and let others do the hard work of turning things around? I say no – hell no!
Let’s band together and save the bike industry in particular while helping the economy in general. Go out right now and buy a sweet high end bike – the dream bike you’ve always wanted. Try and buy it from a US/Canadian company like Bike Friday or Santa Cruz or Rocky Mountain or De Kerf…buy it through your LBS so they get a cut. Then ride your new bike with pride. You’ve walked the walk – not talked the talk.
We can choose to fall alone or unite and conquer this latest challenge arm in arm. Pumps raised high in defiance – tire levers brandished with pride – cranks spinning at a steady 90rpm.
And when the smoke settles…the world is back on track…the cowardly will come out with their bags of money and sheepishly join the party. But, word will spread how cyclists put fear aside and did their part. Mothers will tell their kids…”…ride a bike my child…I want you to grow up and make me proud.”
When our society is tested let’s show ’em that cyclists aren’t taking up room on the road – we’re leading the way.
Pedal power baby! That’s how we roll…=-)