Velocity Rims Made in the USA…

27 11 2011

The colours of velocity...

In contrast to the trend of moving manufacturing to Asia Velocity rims is moving rim production to the US. Starting Feb 2012 they’ll be the only US made aluminum bicycle rim. If you like to support domestic business you’ve got a great rim option now. If I am buying bike rims my first choice is always velocity since they have so many nice rims to choose from and they’ve never let me down.


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12 responses

27 11 2011
aushiker

Pity but to see an Australian company doing this; moving offshore is still moving offshore.

27 11 2011
Eric Phillips

At a tour of the Trek factories in Wisconsin in 2010, they were still making high end aluminum rims there. Has that changed?

27 11 2011
thelazyrando

Frames or rims?…I was unaware Trek made rims.

27 11 2011
thelazyrando

@Aushiker – I do think it’s different in the sense they aren’t chasing rock bottom production costs. I have no idea about the reason for their move, but I wouldn’t be surprised if the US was where most of their rims were being sold and they wanted to avoid import costs.

27 11 2011
thelazyrando

@eric – the only rims I can find that Trek makes in the US are carbon.

27 11 2011
Luis Bernhardt

I did a quick check of Bontrager and Rolf web sites; neither appears to sell just rims. Rolf will sell you a rim if you get your wheel rebuilt by them (for crazy exorbitant prices!). It’s unclear where they mfg the rims. I would imagine if they were built in the US, they would make a big thang of it on the web site. Both appear completely silent, so pending a phone call, I would guess you are right.
I like Velocity rims for the most part; I use the Deep V (de rigueur on fixies), but the sidewalls do appear to be a little thinner. Although I’m still quantifying my testing, I would estimate that Velocity rims would go to 10,000 km before cracking, while 20,000 km is more typical. But it would depend on riding conditions; rims last way longer when ridden only in dry weather. Here in Vancouver, a rim ridden all winter will last maybe two years, three if there’s less rain. And I refuse to use disc brakes, too bulky. I like to be able to quickly remove the hbar and attached brake calipers and replace with track hbars and be able to ride the track.

Luis

27 11 2011
Luis Bernhardt

And I wish Velocity would start putting wear indicators on their rims (these are required for the Euro market). You’ll see these on Bontrager rims (a couple of dots drilled into the braking surface) or Mavic (a recessed band painted black). When the indicators disappear, the sidewall is worn to the point of risk of cracking.

Luis

27 11 2011
Sam

The owner/founder of Velocity rims is from the US. There moving the company to Florida, I’m guessing, because J&B Importers has a large distribution center there. This might mean much more competitive(is that possible??) pricing for custom rim extrusions. It will hopefully bring more innovation as well as the possibility of welded seams. Crossing my fingers that that might include rims for fat bikes.

28 11 2011
Paul

Not bad for a company that started in Brisbane close to 20 years ago.They will still be manufacturing here in Oz for our market and the Asian market.It makes good sense to produce in the US as it is a large market that needs to manufacture at home and not import. So you should see some great prices and possibly a bigger range of rims.

28 11 2011
Raymond Parker

And let’s not forget Velocity supports 650b with their Synergy (and Blunt, for disk) rims. They were probably the first manufacturer to do so.

I’ve had good luck with the Synergy, though early editions were a teeny bit small and hence difficult to seat larger tires, like the 42mm Hetre.

Though Velocity now has some competition from VeloOrange and Grand Bois in the 650b department, I’m happy to see they’re prospering, and hope they continue to support the old French standard.

28 11 2011
Matt Kerr

Yep, they are moving from up the road to half way around the world. That said, I think they powder coated rims in Florida for fixies and the like and then had them sent back here. And, as someone else said, the founders are American. I suspect though it has a lot to do with a large US market and a now high Australian/low US Dollar (was about 0.50US a 3 or fours years ago, now parity). Of course having them up the oad was not much advantage. If you wanted to buy a rim or a wheel you still had to head into a local bike shop unlike the online direct purchase in the US. That said, while I may be able to adjust a threaded headset I should probably not be let near an unbuilt wheel… maybe next year.
Keep up the entertaining blogging, I would kill to ride around your island.

2 12 2011
Ashley

It is sad to see Velocity leaving my home town to move to the USA. Hope you enjoy the move to the USA.

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